Minnesota Twins
_The Underestimated

Client: Twins Baseball Team MN
Studio: Los York
Role: Animator
We were tapped by the Minnesota Twins to craft a game-changing campaign for their 2021 season. The dynamic work defies Minnesota’s reputation as a second-tier market, or flyover state, turning outsiders' misconceptions of the Midwest into a challenge to “underestimate us at your own risk.”

See the full case study



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Stills





Intro / Outro sequence






Internal card test

“THEY CALL US SMALL MARKET A FLYOVER”