This campaign is Los York’s answer to the question, what’s the smartest way to position a flagship device in a marketplace dominated by Apple and Samsung? We developed a visceral campaign that paired attitude with capability around the core idea that the Moto Edge was superior in every category. Absolute Everything.

︎︎︎ Client: Motorola
︎︎︎ Studio: Los York
︎︎︎ Role: Designer, Animator

Design Exploration

Type Animation