Hyperdrive


_Netflix Originals

Client: Netflix / Whalerock
Studio: Midnight Sherpa
Role: Designer
A clean and holistic design system used four colors to break down speed, penalties, obstacle hazards, and driver positions; all of which are crucial to following the show and individual driver progress. Course carousels, illustrated icons and obstacle explainer graphics helped to drive home the danger and level of precision required. An impactful Main Title was created to set the stage and capture the energy of the show.

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Logo




Brand Guidelines




Icons / Maps / Course Carousels

Multiple courses built on a 100 acre industrial site, over 20 unique obstacles, hundreds of cameras and petabytes of footage made Netflix’s groundbreaking vehicular competition Hyperdrive, one of the most logistically complex competition shows ever broadcast.



Usuage

UI interface

Lower third