GOOGLE X
SAMSUNG


Origami OOH
A series of Digital OOH billboard advertisements designed to showcase the new Samsung Flip and Fold devices, and how they create an entirely new way to experience Google. Using practically shot hands, we showed the pocketability and tactility of how the user experience changes, with each fold and flip revealing all the unexpected sides of these apps. The project was helmed by Los York Creative Director and roster director Ergin Kuke.


︎︎︎ Client: Google X Samsung
︎︎︎ Studio: Los York
︎︎︎ Role: Designer, Animator




01

  Screen Design

02

  Mock-ups

03

  Location, New York/Las Vegas/Atlanta